Friday, October 25, 2013

MAINSTREAM NETWORKS AND THE AFRICAN AMERICAN VIEWING AUDIENCE




Kerry Washington


Over 40 Million African Americans watch television on a daily basis according to the Cynopsis Newsletter. Half of those people are under the age of 35.  BET (Black Entertainment Television) is still the number one cable network for African-Americans despie competition from new networks such as TVOne.

The three most popular shows for African Americans this year have been the 2013 BET Awards, Scandal, and American Idol. Mainstream networks are also trying to take advantage of this important demographic.



Halle Berry

With the success of Scandal on ABC, CBS wants to attract the African-American audience as well. Recently it was announced that Halle Berry will star in a sci-fi show called Extant about an astronaut that returns to earth and tries to reconnect with her husband and son. The summer mini series will be produced by Steven Speilberg's Amblin TV according to Deadline (read the article here).

As an African-American male I'm glad to see more attention paid to the African-American community. I hope one day mainstream networks will have more people of color in all genres of television like it was in  the 70's and 80's.

THE PROFESSOR

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