Tuesday, January 29, 2013
WB NEWS: JLA MOVIE ON HOLD UNTIL MAN OF STEEL BOX OFFICE IS IN
Bleeding Cool is reporting (read article here) that Warner Brothers may be putting the proposed "JUSTICE LEAGUE" movie on hold until the box office results of the next Superman movie: "MAN OF STEEL" are in.
This is based on an article in Variety (read article here) which speculates on the future of the President of the motion picture group, Jeff Robinov and whether or not he will leave the company after 16 years with Warner Brothers.
In my opinion I think it's a very wise move to wait and see how the box office returns fare on "MAN OF STEEL" before launching a JLA movie. The last Superman movie was in 2006 and the audience is aware of more superheroes today than six years ago.
Once MARVEL launched "IRON MAN" in 2008, casual fans that only knew of Superman and Batman in movie theaters were turned onto a whole new universe. There they were introduced to heroes such as, IRON MAN, THOR, CAPTAIN AMERICA, BLACK WIDOW, HAWKEYE, and HULK.
Sure "SPIDER-MAN" and "X-MEN" were there as well but once "THE AVENGERS" came out, everything changed. Heroes were now apart of a shared universe just like in the comics. Superman and Batman were no longer the only superheroes that people knew.
I still think "MAN OF STEEL"will do well. It will probably gross millions of dollars but will the visceral reaction be as big as Warners' would like it to be. If the rumors are true they're hoping this movie will start an epic saga leading to "JUSTICE LEAGUE," much like "IRON MAN" paved the way for "THE AVENGERS" franchise for MARVEL.
Now that there are so many heroes in American pop culture including the revitalized "X-MEN" and "SPIDER-MAN" franchises, it will be interesting to see how "MAN OF STEEL" will fare at the box office.
THE PROFESSOR
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